Company Profile

“Food, in the end, in our own tradition, is something holy. It's not about nutrients and calories. It's about sharing. It's about honesty. It's about identity.”
Louise Fresco

In acknowledgement of the basic premise that good food leads to good health and well-being, Assarain Food Products LLC, occupies a place of pride among the market leaders in the Omani industry of Fast Moving Consumer Goods (FMCG), founded on a reputation built over four decades of excellence in food products and operations. Setting high benchmarks for other local competitors, we are the first FMCG sales and distribution company to acquire ISO 22000:2005 Certification for Food Safety Management Systems within the Sultanate. Our commitment to maintaining high standards, delivering superior quality food products and services and the unwavering trust placed in us by our ever-increasing loyal customer base reflects our desire and effort to provide only the best in handling, storage, logistics and distribution of a wide range of premium food products. Since our inception in 1975, we have grown from strength to strength through diversification of our operations, new brand acquisition, and participation of major tenders.

At Assarain Food Products, we are importers, distributors and suppliers of a wide variety of food products and our portfolio includes frozen food products, poultry, meat, french fries, further processed products, etc. We have an established presence as a market leader, offering a unique basket of products both suitable for B2B (business to business) and B2C (business to consumer) in the food and consumer products market. We have the unique advantage of providing a full range of branded and commodity products that are suitable to our customers and this is what makes us stand apart from our competitors, who focus only on certain product categories.
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We cater to all major channels of trade and address all industry requirements from modern retail trade, food service institutions, catering and wholesale to verticals of traditional trade. Representing globally renowned brands such as Lutosa, Heinz Wattie’s, Pena Branca, Lezita, Freshly Frozen Foods, Tomex, Fletcher and Allana, we are able to utilize our position of leadership in the industry to continually offer highly competitive product pricing, positioning, display, promotion and marketing support. This advantage allows for consistent growth in our consumer base, which includes several government organizations, 5-Star hotels, leading catering companies, restaurants and clubs. Owing to our varied assortment of products, direct reach and comprehensive coverage of all market segments, we have a significant base of satisfied clientele.