Vision and Mission

First among equals in food products and services: Being the first FMCG sales and distribution company to acquire ISO 22000:2005 Certification for Food Safety Management Systems within the Sultanate, we continually strive to set high benchmarks for other local competitors.

Manufacturing and distribution excellence: With our well-connected network of strategic location depots, state of the art cold storage facilities, vast fleet of refrigerated trucks, and technologically advanced handling systems, we associate with leading manufacturers/processors and distribute high quality food products across the length and breadth of Oman and the GCC.

Consumer satisfaction-driven and preferred brand-building partner: While representing internationally renowned food brands, we endeavor to fulfil customer requirements across all major channels of trade from modern to traditional, local to global, and retail to wholesale in food products and services.

Guaranteed adherence to quality: To continue to earn the unwavering trust and goodwill of all our stakeholders through our commitment to maintaining standards of superior quality in the manufacture and delivery of food products and services.

Excellence: Aiming for excellence in all that we do is a way of life at Assarain Foods. Our company has an established presence in the food and consumer products market and is founded on a reputation built over three decades of excellence. In all aspects of our operations, our efforts are directed towards further reinforcing the trust and goodwill that our stakeholders continue to place in us.

Integrity: Integrity is a vital part of our organizational philosophy. We strive to operate with complete transparency and honesty with all our stakeholders as we believe it is a fundamental necessity for long term sustainability and accelerated growth.

Responsibility: We are committed to shouldering the responsibility of adherence to the highest levels of quality that our consumers have come to expect of us. This includes ethical business practices, caring for all our stakeholders, employees and the environment.

Engagement: We strive to actively engage with our customers, partners, employees and suppliers to understand their specific needs and preferences. This enables us to continuously improve our performance and deliver beyond expectations. We ensure that our association with our business partners is mutually beneficial, with a common aim of striving for excellence. Our team works with passion and commitment to deliver results, which in turn gets reflected in the superior quality of our products and services.