“Food, in the end, in our own tradition, is something holy. It's not about nutrients and calories. It's about sharing. It's about honesty. It's about identity.”
In acknowledgement of the basic premise that good food leads to good health and well-being, Assarain Food Products LLC, occupies a place of pride among the market leaders in the Omani industry of Fast Moving Consumer Goods (FMCG), founded on a reputation built over four decades of excellence in food products and operations. Setting high benchmarks for other local competitors, we are the first FMCG sales and distribution company to acquire ISO 22000:2005 Certification for Food Safety Management Systems within the Sultanate. Our commitment to maintaining high standards, delivering superior quality food products and services and the unwavering trust placed in us by our ever-increasing loyal customer base reflects our desire and effort to provide only the best in handling, storage, logistics and distribution of a wide range of premium food products. Since our inception in 1975, we have grown from strength to strength through diversification of our operations, new brand acquisition, and participation of major tenders.